Made In America: Top 3 Reasons To Shop Local Jewelry Stores
With July 4th just around the corner, we remember our freedoms and those who have served our country. Starting a business is considered a cornerstone of the American Dream. In recent years, a shift has started that takes consumers away from large, impersonal “big box” retailers and toward people doing business in their very own cities and towns. These are local farmers, craftsmen, antique dealers, and other product and service providers, with items made locally.
When you support local business owners, you enjoy benefits you can’t get from shopping at national chains. Here are some of the reasons to support your local jewelers:
- Improve the Local Economy. When you buy local, significantly more of that money stays in the community. Studies have found that for every $100 spent at a local small business, $68 remained in the city, compared to just $43 when spent at a chain retailer. Local jewelers often have incentives to support other local businesses, patronizing local establishments, or attending big community events. Master Jewelers proudly sponsors the Indianapolis Colts, Joy’s House, Fair Haven Foundation, and Dream Alive. All of these organizations are local to the Indianapolis community.
- Get to Know the People Behind the Products. When you personally know the people behind the business, you will enjoy a connection you would not otherwise have at a big-box retailer. Along with the rest of the community, you celebrate when the local small business succeeds, and even mourn when it closes its doors. This personal investment isn’t quite as present when a chain business closes. When you walk into Master Jewelers, the entire team is on your side to find or create your perfect jewelry item!
- Better Service. You know calling a 1-800 number for service is often difficult. Even when you speak to a customer service representative, that person is far removed from the decision-making process. When you shop local, the business owner is usually directly connected to every employee in the store. This leads to a personalized approach that often means any problem you have is taken seriously and that the owner gets to know his customers one-on-one. Master Jewelers takes pride that its owner, Michael Neylon, and his staff knows the jewelry industry inside and out and can offer you a very tailored jewelry-buying experience.
Buying at your local jeweler has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live. This — in addition to the access to unique products that you usually can’t find with chain locations — make shopping a local small business an important part of experiencing the American Dream.