Why Millennials Love Diamonds

Chances are high that you likely got the latest smartphone, watch, or automated technology during the holiday season. Unfortunately, these great gifts won’t last forever. Technology goes through many updates and soon your treasured present will be obsolete.

Think of how many times you have bought the newest smartphone — it adds up, doesn’t it? Instead of running out to buy another tablet or laptop for your significant other, choose something that will last generations. Diamond jewelry is the perfect way to say that your love is timeless. From diamond engagement rings to bracelets, earrings and other pieces of fashion jewelry, the right fashion piece never goes out of style and never has to be upgraded.

It’s no wonder that millennials are buying diamonds more than any other generation. In last summer’s De Beers Diamond Insight Report, research showed that millennials bought $26 billion in diamond jewelry in 2015, acquiring more than their parents or even grandparents. In 2015, millennials’ purchases comprised 45 percent of retail diamond sales in four key markets (U.S., China, Japan, and India), and 41 percent in the U.S. alone.

While you might think that the younger generations are not interested in diamonds, millennials realize that diamond jewelry is truly a gift that lasts a lifetime. There is a significant “bang for your buck” factor when purchasing a gift that can be passed down through generations. That’s pretty smart thinking!

Want to own your own piece of timeless beauty? Stop by Master Jewelers Indiana and take a look at a piece that will stand the test of time. The right jewelry can do that, and shows them that you care about them in a way that will never go out of fashion and that will never need to be updated. It’s a simple investment that will last forever.

 

De Beers Diamond Insight Report

http://www.debeersgroup.com/en/reports/insight/insight-reports/insight-report-2016/overview.html